The Relationship Between Transactional Leadership And...

QUESTION 1 â€Å"Explain, in depth, the difference between transactional leadership and transformational leadership. Which leadership style is more likely to lead to employees’ affective commitment, and why?† ANSWER: Before explaining the differences between transactional and transformational leadership, I want to explore each of the two leadership styles through details. According to the definition, transactional leadership is focusing on managing and supervising subordinators by setting up specific tasks and expectations. In most case, this kind of leadership is based on a system of rewards and punishments, which could also motivate employees to work hard. On the other side, transformational leadership is trying to help every individual achieving his or her potential and make the whole group energetic and enthusiastic by working together with the followers. Instead of telling employees what to do and when to do, transformational leaders are more likely to be open mind so that followers feel free to contribute new ideas as well as solutions. After briefly understanding the definitions of these two leadership styles, l want to illustrate each of them more detailed. Staring from transactio nal leadership, in the real word, transactional leaders are people who playing the role of controllers and they tell followers to obey their instructions and commands. For instance, in the previous case study â€Å"Coach K and Knight†, those two coaches are totally different leaders butShow MoreRelatedThe Relationship Between Transactional Leadership And Transformational Leadership Essay1318 Words   |  6 Pagestwo managers working in the different organization with different leadership styles and the impact of such leadership in gaining relationship capital of subordinates. The discussion reflects transactional leadership and transformational leadership, why the organization is facing high staff turnover, which leadership style helps the staff to work efficiently and organization to grow and lastly conclusion and recommendation. Leadership matters – while some believe that business outcomes are more governedRead MoreThe Relationship Between Transactional And Transformational Leadership1116 Words   |  5 Pagesexplaining the differences between transactional and transformational leadership, I want to explore each of the two leadership styles through details. According to the definition, transactional leadership is focusing on managing and supervising subordinators by setting up specific tasks and expectations. In most cases, this kind of leadership is based on a system of rewards and punishments, which could also motivate employees to work hard. On the other side, transformational leadership is trying to helpRead MoreThe Relationship Between Transactional And Transformational Leadership Styles1221 Words   |  5 Pagestypes of leadership: 1. Transactional a. Transactional leadership style concentrates on the tasks for which the employees are responsible. They clarify the employee’s role and task requirements and motivate them by providing them with both negative and positive rewards concerning performance. Transaction leadership focuses on: i. Setting goals. ii. Monitoring progress toward goal achievement. iii. Rewarding or punishing people concerning their achievement of goals. 2. Transformational a. TransformationalRead MoreThe Relationship Between Transformational Leadership And Job Satisfaction Essay1480 Words   |  6 PagesTRANSFORMATIONAL LEADERSHIP AND JOB SATISFACTION Salve Aguilar West Coast University Pathophysiology Ms. Joni Gaynor October 9, 2015 Introduction This paper examined the relationship of transformational leadership behaviors and job satisfaction. In reference to the literature review articles, different studies and surveys were performed and conducted to determine the influence of transformational leadership to nurses’ perception. The findings showed that the relationship of transformationalRead MoreTransformational Leadership Is Developed By Political Sociologist James Mac Gregor Burns Essay1124 Words   |  5 PagesTransformational Leadership Theory was developed by political sociologist James Mac Gregor Burns. In this theory, he differentiated two styles of leadership: transformational leadership and transactional leadership. In transformational leadership, it is a process where both the leaders and the followers elevate motivation and morality. The transformational leaders pay attention to the needs and motives of followers and help them achieve their fullest potential. They influence their followers’ behav iorsRead MoreLeadership Culture : A Review Essay1674 Words   |  7 Pages Leadership Culture: A Review of the Literature Dallas Benson Liberty University â€Æ' Abstract Culture represents the informal set of attitudes, beliefs, goals, norms understandings, and values that provide both a sense of identity and purpose to an organization. Research into the influences of management on corporate culture include insights from a variety of fields to include business, economics, politics, psychology, and sociology. This review examines the literature on organization designRead MoreTransformational Transactional Leadership Essay559 Words   |  3 Pagesreview transformational leadership and transactional leadership. Burn (1978) was the first person to introduce and conceptualize the concept of transformational leadership and transactional leadership. Bass (1985) based on Burn’s concept and deepen his notion with modifications, which stated that one of the best frameworks of leadership is transformational or transactional, but not opposing to each other. Followed by Bass and Avolio (1994), they provide the idea of these two leaderships and gener alizeRead MoreTransactional And Transformational Leadership : A Transformational Leader1149 Words   |  5 PagesTransactional and Transformational Leadership For this paper, we were asked if we saw ourselves as a transactional leader or a transformational leader. This was a tough question. When I held managerial positions, I would not have my worker do anything I would not do. I would work beside my workers and encourage them along with overseeing their work. Overall I feel I am a mixture of both leader styles. I will discuss why below. Transactional Versus Transformational Transactional and transformationalRead MoreThe Relationship Between Transformational Leadership And Leadership Essay1463 Words   |  6 PagesIntroduction This paper examined the relationship of transformational leadership behaviors and job satisfaction. In reference to the literature review articles, different studies and surveys were performed and conducted to determine the influence of transformational leadership to nurses’ perception. The findings showed that the relationship of transformational leadership were consistent with the studies performed. The results indicated that nurse leaders in health organizations can enhance workRead MoreTransformational Leadership As A Good Leadership1164 Words   |  5 Pageshowever low emotive commitment sTransformational leadership is taken into account to be the foremost effective leadership vogue. Avolio et al. (2004) declared that transformational leadership vogue positively enhance worker commitment. Limsili and Ogunlana (2008) declared that transformational leadership is a good leadership style to influence worker commitment. Ismail and Yusuf (2009) thought of the terribly momentous result of transformational leadership vogue on worker structure commitment. The The Relationship Between Transactional Leadership And... The research analysis two managers working in the different organization with different leadership styles and the impact of such leadership in gaining relationship capital of subordinates. The discussion reflects transactional leadership and transformational leadership, why the organization is facing high staff turnover, which leadership style helps the staff to work efficiently and organization to grow and lastly conclusion and recommendation. Leadership matters – while some believe that business outcomes are more governed by historical, structural, or environmental factors, research has demonstrated a relationship between managerial effectiveness and positive organizational performances (Kaiser, 2008). Transactional leader focuses on the role of supervision, organization and group performance (Cherry, n.d.) . Transactional leadership seeks to motivate followers by appealing to their own self-interest. Transactional leadership is a give and take working relation. The relationship capital is low and followers have no development which results in high staff turnover. Transformational leadership represents a leadership style that is exemplified by charisma and shared vision between leaders and followers (Burns, 2010). Transformational leadership has a power to stimulate and inspire which retains the followers and gain strong relationship capital. 2.0 DISCUSSION AND ANALYSIS 2.1 Mr. Devkota Mr. Devkota is a manager who is task oriented and strictly follows rules,Show MoreRelatedThe Relationship Between Transactional Leadership And Transformational Leadership1182 Words   |  5 PagesQUESTION 1 â€Å"Explain, in depth, the difference between transactional leadership and transformational leadership. Which leadership style is more likely to lead to employees’ affective commitment, and why?† ANSWER: Before explaining the differences between transactional and transformational leadership, I want to explore each of the two leadership styles through details. According to the definition, transactional leadership is focusing on managing and supervising subordinators by setting up specificRead MoreThe Relationship Between Transactional And Transformational Leadership1116 Words   |  5 Pagesexplaining the differences between transactional and transformational leadership, I want to explore each of the two leadership styles through details. According to the definition, transactional leadership is focusing on managing and supervising subordinators by setting up specific tasks and expectations. In most cases, this kind of leadership is based on a system of rewards and punishments, which could also motivate employees to work hard. On the other side, transformational leadership is trying to helpRead MoreThe Relationship Between Transactional And Transformational Leadership Styles12 21 Words   |  5 Pagestypes of leadership: 1. Transactional a. Transactional leadership style concentrates on the tasks for which the employees are responsible. They clarify the employee’s role and task requirements and motivate them by providing them with both negative and positive rewards concerning performance. Transaction leadership focuses on: i. Setting goals. ii. Monitoring progress toward goal achievement. iii. Rewarding or punishing people concerning their achievement of goals. 2. Transformational a. TransformationalRead MoreThe Relationship Between Transformational Leadership And Job Satisfaction Essay1480 Words   |  6 PagesTRANSFORMATIONAL LEADERSHIP AND JOB SATISFACTION Salve Aguilar West Coast University Pathophysiology Ms. Joni Gaynor October 9, 2015 Introduction This paper examined the relationship of transformational leadership behaviors and job satisfaction. In reference to the literature review articles, different studies and surveys were performed and conducted to determine the influence of transformational leadership to nurses’ perception. The findings showed that the relationship of transformationalRead MoreTransformational Leadership Is Developed By Political Sociologist James Mac Gregor Burns Essay1124 Words   |  5 PagesTransformational Leadership Theory was developed by political sociologist James Mac Gregor Burns. In this theory, he differentiated two styles of leadership: transformational leadership and transactional leadership. In transformational leadership, it is a process where both the leaders and the followers elevate motivation and morality. The transformational leaders pay attention to the needs and motives of followers and help them achieve their fullest potential. They influence their followers’ behav iorsRead MoreLeadership Culture : A Review Essay1674 Words   |  7 Pages Leadership Culture: A Review of the Literature Dallas Benson Liberty University â€Æ' Abstract Culture represents the informal set of attitudes, beliefs, goals, norms understandings, and values that provide both a sense of identity and purpose to an organization. Research into the influences of management on corporate culture include insights from a variety of fields to include business, economics, politics, psychology, and sociology. This review examines the literature on organization designRead MoreTransformational Transactional Leadership Essay559 Words   |  3 Pagesreview transformational leadership and transactional leadership. Burn (1978) was the first person to introduce and conceptualize the concept of transformational leadership and transactional leadership. Bass (1985) based on Burn’s concept and deepen his notion with modifications, which stated that one of the best frameworks of leadership is transformational or transactional, but not opposing to each other. Followed by Bass and Avolio (1994), they provide the idea of these two leaderships and gener alizeRead MoreTransactional And Transformational Leadership : A Transformational Leader1149 Words   |  5 PagesTransactional and Transformational Leadership For this paper, we were asked if we saw ourselves as a transactional leader or a transformational leader. This was a tough question. When I held managerial positions, I would not have my worker do anything I would not do. I would work beside my workers and encourage them along with overseeing their work. Overall I feel I am a mixture of both leader styles. I will discuss why below. Transactional Versus Transformational Transactional and transformationalRead MoreThe Relationship Between Transformational Leadership And Leadership Essay1463 Words   |  6 PagesIntroduction This paper examined the relationship of transformational leadership behaviors and job satisfaction. In reference to the literature review articles, different studies and surveys were performed and conducted to determine the influence of transformational leadership to nurses’ perception. The findings showed that the relationship of transformational leadership were consistent with the studies performed. The results indicated that nurse leaders in health organizations can enhance workRead MoreTransformational Leadership As A Good Leadership1164 Words   |  5 Pageshowever low emotive commitment sTransformational leadership is taken into account to be the foremost effective leadership vogue. Avolio et al. (2004) declared that transformational leadership vogue positively enhance worker commitment. Limsili and Ogunlana (2008) declared that transformational leadership is a good leadership style to influence worker commitment. Ismail and Yusuf (2009) thought of the terribly momentous result of transformational leadership vogue on worker structure commitment. The

George Miller s Mad Max Franchise - 981 Words

Mad Max: Road Fury has been consider one of the best movies of the summer. It is the fourth installation in George Miller’s Mad Max franchise. The most interesting thing about this release, however, is that although it is the fourth movie of the series, it come almost thirty years after the release of the last movie in the franchise. The development, financing, and eventual production of Fury Road is incredibly interesting because although almost everything went wrong, it still became a successful movie, both critically and in the box office. A decade after the release of the third installment of the Mad Max franchise, Beyond the Thunderdome, Warner Bros. began to develop a Mad Max TV show. However, at the time, the 90s, a TV show that violent would never have been aired, and as such, they began to focus on a fourth Mad Max movie, set for the late 90s. (Meslow) In 2001, 9/11 derailed the movie for financial reasons. In Miller’s own words, â€Å"‘Everything closed down, shipping closed down, insurance closed down and most of all the American dollar collapsed by about 25% within a few weeks.† Additionally, the studio decided that such bleak times called for happier movies, because of this, Miller decided to work on Happy Feet instead. (Bravin) By 2003, the Mad Max movie was set to begin filming in Namibia. However, the location was determined to be a security risk, causing it to be delayed once again. By 2006, Mel Gibson began to distance himself from the movie, thinking that itShow MoreRelatedMad Max Fury Road : Film Directed By George Miller And Stars Tom Hardy1024 Words   |  5 Pagesworld of Mad Max Fury Road; a film directed by George Miller and stars Tom Hardy as the titular Max and Charlize Theron as the imposing Furiosa. The film was released on May 15th 2015 and opened to rave reviews from various sources (Rotten Tomatoes). Brian Tallerico of RogerEbert.com states that, â€Å"[the movie] vibrates with the energy of a veteran filmmaker working at the top of his game (RogerEbert.com)†. Of all the elements, the setting elevates the movie to a greater level. Not only does Miller utilizeRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturersRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesbuilt-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul SingaporeRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458. Many of the designations by manufacturers and sellers to distinguish theirRead MoreProject Mgmt296381 Words   |  1186 Pagestheir wives (Kevin and Dawn, Robert and Sally) and their children (Ryan, Carly, Connor and Lauren). C.F.G. â€Å"We must not cease from exploration and the end of all exploring will be to arrive where we begin and to know the place for the first time.† T. S. Eliot To Ann whose love and support has brought out the best in me. And, to our girls Mary, Rachel, and Tor-Tor for the joy and pride they give me. Finally, to my muse, Neil, for the faith and inspiration he instills. E.W.L Preface Since you

Business Articles- Term Paper for Econ 500 Free Essays

PRINCIPLES OF ECONOMICS ECON 5031 – Jul/Aug 2007 Instructor: Dr. Hi? n Van Tr? n, Professor Requirement The paper must be between 3 to 5 pages long and double-spaced with the font size of 12 and 1-inch margin for all four sides. The focus of the paper is on a survey and analysis of macroeconomics and microeconomics-oriented business articles that have been published within the past two months in non-Vietnamese business magazines/journals/websites concerning a non-Vietnamese event. We will write a custom essay sample on Business Articles- Term Paper for Econ 500 or any similar topic only for you Order Now Each of the chosen articles must be 1000 words or more; and your paper should cover three articles of non-related events. For each article, your write-up must include the source (magazine/journal/website name, publication date, author, and page number), a brief summary of the article, the embedded macroeconomic concept(s), and your thoughts on why you chose this article. The goal of this essential course is to understand distinctly events happing all over the world with the term of microeconomics and macroeconomics. Based on this goal, during the course, the course’s knowledge helps me clarify the world’s economy, the way how firms and households interact together in the competitive market as well as the ways how the government adjusts a country’s economy through governmental policies. In the term paper’s content, I would like to choose three different articles which analyze three different events of microeconomics and macroeconomics to have a thorough grasp the economic foundation. Article 1 _ â€Å"Russia’s economy† Publication date: August, 24th, 2007. From the Economist Intelligence Unit Views Wire. Source: http://economist. com/daily/news/displaystory. cfm? story_id=9706752 Summary: To curb the fall in the rouble’s value against the dollar of around half of a percentage point, the Central Bank of Russia sold up to US$4bn on Aug, 21st. Due to the rouble’s dip, foreign investors have liquidated their rouble positions in the wake of turmoil in the US subprime mortgage market and potentially a change in sentiment towards risk on the part of investors. That the spread on the benchmark 2030 Eurobond had been rising since June made the biggest decrease of RTS Index, gold and currency reserves during that time. Regardless of the short term movements in currency and bond markets, the Russian government continued to run a healthy fiscal surplus, which has significant exposure to the US subprime mortgage market. In fact, Russia has to face the following difficulties. Firstly, although the authorities have tended to favor a competitive exchange-rate over the price stability in recent years, the importance accorded to a stronger rouble as a curb on inflation has increased this year. The reduction or elimination of upwards pressure on the rouble therefore it presents a problem for the authorities. Secondly, Russia’s corporations cannot be as sanguine as the government about the rise in spreads and the reduction in risk appetite on part of investors. Last but not least, that numerous issues were delayed, cancelled or scaled back makes Russian firms eager to generate finance for expansion and raise their profile abroad. If this is the worst of the subprime crisis for Russia, the country will have got off lightly. Embedded economic concepts: †¢ Central bank: A government monetary authority that issues currency and regulates the supply of credit and holds the reserves of other banks and sells new issues of securities for the government. Stock market: An exchange where security trading is conducted by professional stockbrokers. †¢ Financial market: financial institutions through which savers can directly provide funds to borrowers. †¢ Bond: a certificate of indebtedness. †¢ Stock: a claim to partial ownership in a firm. †¢ Exchange rate: The charge f or exchanging currency of one country for currency of another Why am I intrigued by this article? In the macroeconomics, the government policies play a very important role to curb the currency’s value and to dominate the inflation as well. In this article, the Russian government had an active policy to curb the fall in the rouble’s value against the US dollar. Yet the global market is usually changeable, Russia cannot be out of the market’s affects and has to face many difficulties as well. To solve the problem, the government must have flexible regulations, rules and laws in the proper time to control the currency’s value, inflation and the economy’s growth rate. In fact, the Russian government has to do more things to bypass the subprime crisis. Article 2 _ â€Å"Chinese seek to buy a U. S. maker of disk drives† Publication date: August 25th, 2007. By JOHN MARKOFF (New York Times) Source: http://www. nytimes. com/2007/08/25/business/worldbusiness/25drive. html? _r=1adxnnl=1ref=businessadxnnlx=1188035759-/R6wMhYdw1xWl4NHKbqKUAoref=slogin Summary: A Chinese technology company has expressed interest in buying a maker of computer disk drives in the United States, raising concerns among American government officials about the risks to national security in transferring high technology to China. The transfer of advanced disk drive manufacturing technology would give the Chinese a major leg up in competing in information technologies. China, however, still lags in basic manufacturing skills like semiconductor design and manufacturing. In fact, the Chinese government faces a quandary: how to improve yields on its foreign exchange reserves as well as how to encourage companies and even individuals to invest more overseas, as a way to offset some foreign investment pouring into China. Yet the Chinese companies’ investment for an American high-tech company is blocked for political reasons. Basically, Washington so distrusts China, therefore they are trying to throw roadblocks in the path of its economic developments. Embedded economic concepts: †¢ Foreign exchange: the system by which one currency is exchanged for another; enables international transactions to take  place †¢ Import: goods produced abroad and sold domestically †¢ Export: goods produced domestically and sold abroad Trade surplus: A quantity that a country gains from trade. Why am I intrigued by this article? In chapter 17, we can see that technologies play an important role to improve a country’s productivity. If China wants to get the trust from Washington, in general, and American high-tech companies, in particular, the Chinese government must have good policies in the information technology anti-piracy and come to terms in a highly national security when receiving th e transferring high technology from the US. In addition, the policies which encourage Chinese companies to invest more oversea in order to balance between the inflow and the outflow investments in China is an excellent example of regulating a country’s macroeconomics. Article 3 _ â€Å"To Woo Europeans, McDonald’s Goes Upscale Publication date: August 25, 2007. By JULIA WERDIGIER (New York Times) Source: http://www. nytimes. com/2007/08/25/business/worldbusiness/25restaurant. html? _r=1adxnnl=1oref=sloginref=worldbusinessadxnnlx=1188088657-Xu2NFGoMNso7mpC3w6pNjA Summary: With the innovation aiming to create a more relaxed experience in a sophisticated atmosphere, McDonald’s plans to spend hundreds of millions dollars remodeling almost its restaurants and spreading its hegemony in Europe. The changes are paying off when the sales at Europe’s 6400 restaurants increase 15%, to $4. 1 billion, compared with 6% growth in the US, where McDonald’s has 13,800 restaurants and sales totaled $3. 9 billion. Moreover, that McDonald highly adapts its menu to local tastes gives incentives to customers and makes them more enjoyable with its restaurant chain throughout the Europe. It has a broad appropriate diversification in design and tastes, which are appealing and suitable for each locations and clientele. Remodeling is also catching on in the United States in the last two years, though less extensively than in Europe, but it seems to be less efficient in where customers prefer to eat in their cars or take their food home. Embedded economic concepts: †¢ Total revenue: the amount paid by buyers and received by sellers of a good, computed as the price of the good times the quantity sold. †¢ Profit: total revenue minus total cost. †¢ Incentive: something that induces a person to act. †¢ Competitive market: a market with many buyers and sellers trading identical products so that each buyer and seller is a price taker. Why am I intrigued by this article? Different from the two articles above, this article is about the microeconomics in term of interacting between a global firm and customers. In chapter 4, we study the factors that affect the demand curve, including the price, income, tastes, and expectations. In fact, the most interesting thing when I read this article is that McDonald’s has a perfect diversification strategy not only in design but also in tastes and expectations, which is suitable for each appropriate location throughout the Europe. It makes sense when giving incentives to customers to be more enjoyable in common fast food like hamburgers, French fries or caffe` lattes. As a result, it makes the increase in McDonald’s products demand all over the world. With this innovation, McDonald’s is doing a good job in term of luring more customers and raising its revenue in the global competitive market. [pic] How to cite Business Articles- Term Paper for Econ 500, Essays

Steve Jobs Speech-Free-Samples for Students-Myassignmenthelpcom

Question Anayse the Steve Jobs Speech. Answer: Introduction Steve Jobs the founder of Apple, Next, Pixar Animation, was acknowledged widely for transforming electronic consumer fields and personal computers world. Steve jobs perseverance has led to enormous growth and development that has an impact on every one of us. The innovations brought forth by Steve jobs has brought about significant change in the world. The innovations comprise of, Macintosh computers, iPhones, and iPods. Steve Jobs are recognized for his brilliant speaking abilities apart from being known for his significant impact in technology world. Contrasting other authors and speakers, Steve jobs incorporated a plenty of rhetorical aspects into his presentation and speech. Steve job was invited at Stanford University to give a commencement speech to graduates of 2005.throughouth the speech; Steve Jobs uses rhetorical figures of speech that enable him to connect with the audience, through his life reflection and personal experience. He appeals to logos, pathos, and ethos of his listeners to support his argument and inspire listeners to go after their dreams. He urges his listeners to do what they love and what pleases them although, times it does not always go as planned. Various rhetorical measures have been used by Steve Jobs to create an emotional appeal in the audience during his speech at Stanford University graduation ceremony. Rhetorical figures generate an impression of a certain degree to the audience, while the context is dependent on this impression (European-rhetoric.com, 2017). Ethos Jobs establish ethos for him, he talks about his second story by explaining, he grew Apple into a two billion company from a garage with four thousand employees with his friend. Steve presents an idea of failure and success, with the aim of making the audience understand what it takes to be successful and procedures for achieving. Steve makes use of metaphor with the intention of evoking pity from the audience when he talks about being fired from Apple the company that he started. He says that, I felt that I had let the previous generation of entrepreneurs down that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about was running away from the valley,(77,81).Steve talks about overcoming this difficulty; he says he even thought of running away but decided to stay and do what he loved doing. He talks about his perseverance and starting again rat her than quitting. Steve started two new big companies NeXT and Pixar, after several years he was back to his position of chief executive officer at Apple. He inspires the audience by saying, the only way to do great work is to love what you do (102,103). He developed ethos when he explains the hardship he faced during his sickness. Steve brings the idea through explaining to the graduates, that they should try to live their own lives, rather than those of others since life is too short. And they should make the most out of it. Steve explained to the graduates that even though the doctors had warned him that he had three to six months to live; he was able to extend his life through conquering challenges that attacked him. Pathos At the start of his speech, he begins by complementing the listeners: I am honored to be with you at your commencement from one of the finest universities in the world. I never graduated from college(6,7). Admitting the he never graduated from university shows humility and makes the audience have a great feeling about them. These are strong opening remarks by Steve jobs increased the receptivity of the message he has for the audience by the audience. In the beginning comments, he makes it clear to the audience what his message is all about. He lays the groundwork for his message by saying that he has three important words for his audience. Strong opening during a speech increases the connectivity of the audience to the speaker by making them more comfortable. Steve establishes pathos in the speech h through showing humility and making the listeners feel accomplished. Creating of pathos helps the speaker and audience feel comfortable during the speech as it releases the tension betwee n them. After the effective, although brief introduction, Steve discusses the three stories of his life that all the audience can relate. Steve establishes a simple structure that during his speech. He is very concise of sentence structure. The structure of his statement is based on three main points. Steve begins the first part of his remarks based on his background story through stating that, my biological mother was a young, unwed college graduate student, and she decided to put me up for adopting option( 14,15).He discussed about how he grew up and how he dropped out of college after six months of admission. However he introduces the twist that is very surprising to his dropout, he said that dropping out was the best thing that ever happened to him. He employs the use an antithesis: is a figure of speech using juxtaposition of contrasting word, often in parallel structure (Elevanto, 2017).He says, if I had never dropped out, I would never drop in.(jobs).according to jobs dropping out all owed him to do what he loved the most. He stopped taking classes that did not interest him and focused on those that looked interesting to him. Through taking classes that interested him made jobs discovered his love for Calligraphy, which eventually becomes the source of his income ten years later when he designed first Macintosh computer. Jobs then share his humor with the audience through showing what the benefit of taking the risky step of the unknown can lead. Through sharing of his background story to the Steve appeals to pathos, through the use of emotional story which the listener can relate to. Steve made it clear to the students that as long s they pursue their dreams they will achieve it and become successful. He made it clear that the background does not define your future but the path that they decide to take is what will define their future.Steve final story on his medical condition, generate feelings of sympathy in the audience through use of simple statements. Which create emotional and personal connections. Steve uses pathos when he says, About year ago I was diagnosed with cancer(121). Jobs appeals to both pathos and logos while sharing his death view with the aim of providing proof to his claim. He says remembering that I will be dead soon, is the most important thing Ive ever encountered to help me make the big choices in life. Because almost everything all external expectations, all pride, all fear of embarrassment or failu re-these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going you are going to die the best way I know to void the trap of thinking you have something to lose .you are already naked. There is no reason not to follow your heart(114,120).Steve simplifies the idea of death and life in a more skillfully way to his audience. He proves to the audience that life should not be spent wastefully or living other people lives since its short. Life should be spent doing what one love. Logos A sense of logo is shown in the speech when Jobs state that it wasnt all romantic. I did not have a room, so I slept on the floor in friends rooms, I returned coke bottle for the 5c deposit to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a weak at the Hare Krishna temple(35,38).By sharing this, jobs makes it clear to the student that the path of achieving dreams is full of stumbling blocks and hardship as well as a lot of sacrifices that one has to make. To achieve the set dream is not a walk in the park. Steve tries to show his audience that if he could overcome the hardship, then the graduates can overcome s well.Jobs uses antithesis to end his first main point by saying, you cant connect the dots looking forward; you can only connect them looking backward,(60,61) The rhetoric techniques of antithesis, transition Steve into his second main point of his story .Steve tell the audience that, so you have to trust the dots will somehow connect in your future .You have to trust in something; your guts, destiny life, and karma. This approach has never let me down, and it has made all the difference in my life, (61,63). Rhetorical devices. Steve strengthens the rhetorical aspect of his speech through the use of repetition. This is illustrated when job says Dont settle. If you havent found it yet, keep looking. Dont settle,(104). as with all matters of the heart, you will know when you find it.And like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle (104,106).Use of metaphors allows jobs to put more emphasis on his ideas and engage the audience further. As the years roll on. So keep looking until you find it. Dont settle (106).Use of metaphors allows jobs to put more emphasis on his ideas and engage the audience further. Through the use of rhetorical devices such as antithesis, personification, metaphors, and anaphora, jobs show his audience how he spent his life. This is more clearly when he talks about founding Pixar and founding next, and even in meeting his wife, Laureen. He says, Im pretty sure none of this would have happened if I had not been fired from Apple. It awful tasted medicine, but I guess the patient needed it.Sometimes life hits you in the head with a brick. Dont lose faith,(96,98).utilization of anaphora figure of speech is seen when jobs repeat a phrase at the beginning of clause. When he says remembering that I will be dead soon, is the most important tool Ive ever encountered to help me make the big choices in life. Because of almost everything all external expectations, all pride, all fear of embarrassment or failure these things just fall away in the face of death, leaving only what is truly important(114,120).The use of anaphora is seen when jobs repeat the word All at the sta rt of the three clauses. Conclusion At the end of his speech, jobs repeat the phrase stay hungry. Stay foolish through this statement; Job urges the students to be eager to learn new things and be willing to try new things. He also encourages the students to continue pushing themselves towards achieving of their goals. Steve jobs simple way of delivering his speech to the audience, during the graduation commencement, has created a logo for him as a trustworthy yet straightforward person. Through sharing his experience in career path, he has made it clear to the students that where you are at the moment does not matter, what matter is what one does to change the current situation at hand. Through sharing of his experience of success and failures, he has made it clear to the graduates that, to achieve one's dreams, there are stumbling block that might cause you to fall, all that matter is what one decides to do after drop is what matters. Throughout his speech he has been able to make the audience go through, and various emotions. He has been able to make his audience relate to his belief thus creating pathos. Steve urges graduates to find what they love in life and go after their passion. They will live a Successful life if they follow their heart and intuition. References Report, S 2005, 'You've got to find what you love,' Jobs says, https://news.stanford.edu/2005/06/14/jobs-061505/ Elevanto. (2017). Speech Analysis: Steve Jobs at Stanford University - Elevanto. [online] Available at: https://elevanto.co/speech-analysis-steve-jobs-at-stanford-university/ [Accessed 21 Nov. 2017]. European-rhetoric.com. (2017). Steve Jobs Use of Figures of Speech in the iPhone Presentation. [online] Available at: https://www.european-rhetoric.com/analyses/ikeynote-analysis-iphone/steve-jobs-figures-speech/ [Accessed 21 Nov. 2017].